There are a number of areas across your business where a blog can be useful:
Relationship building – blogs can be used as a communication tool between you and your customers. This enables you to interact directly with customers, in a more personal and approachable way.
Viral marketing – blogs are a perfect tool for word-of-mouth marketing. The links create a dynamic environment in which one posting can generate a number of responses from other bloggers. Blogs are also easily tracked (or spidered) by search engines such as Google.
Product development – by creating a dialogue with your end-users, you are getting the best customer research money can buy, without paying a penny! Use the comments and suggestions to inform your product and service developments.
Improve operations – a blog can be set up to provide technical support for customers, or as a hub for sharing knowledge, all fully searchable. They can also be used for managing projects.
Brand building – a blog can set you apart from your competitors, be the ideal forum for demonstrating your expertise, as well as giving your business transparency. They present a more authentic voice for your business, not just “marketing speak”.
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